BE THE PRESIDENTE
EXECUTIVE CREATIVE DIRECTORS - Juan Javier Peña Plaza + Ricardo Casal
CREATIVE DIRECTORS - Bruno Mazzotti + Dean Paradise
ASSOCIATE CREATIVE DIRECTORS - Jeffrey Schermer + Jose Ramirez
JUNIOR CREATIVES - Jasmine Williams + Tarahgee Morris
A social platform acknowledging Latinx Americans who are breaking stereotypes.
Agency: GUT
Client: Presidente
Presidente noticed that Latinx Americans were challenging the traditional stereotypes embedded in their community. We decided to give them a social platform to highlight those boundary breakers.