WHEN YOU SAVE WOMEN’S SPORTS, YOU SEE WOMEN’S SPORTS.

Agency: GUT

Client: Michelob Ultra

Did you know the Instagram save ribbon looks just like the Michelob Ultra logo? We put the save ribbon to use by promoting our audience to save content on women’s sports, which is nearly 50% less viewed than their male peers. When you save content on women’s sports, you see more content on women’s sports.